Ford Focus Article
It was back in the year 2000 that the Ford Focus was launched. Back then the manufacturer expected that the sales total of the model will be a super industry hit and surpass all its competitors in the segment of small passenger car market. With luck not being on the company’s side, the car suffered from severe technical problems and soon, it was declared an utter industry failure. Since then, the manufacturer worked on the loopholes and improved various nook and corner of the design of Focus.
And finally, came out with the best version of the Focus in the year 2006. Experts say, over the years it has greatly improved on design and engineering, and no wonder, it banged the market with a very high velocity. So much so that it has now posed a challenge for other car makers in the same crowded market of small vehicle arena.
Now let’s take a look at what makes the Ford Focus a competent candidate in the domain of small passenger cars.
Pricing – Almost all manufacturers small or big is getting into the segment of small passenger cars. As a result the pricing is ought to be competitive. Ford takes an unique approach here. It sells its cars at a price just below the $14,000 mark. And Chevy, Hyundai and Kia are also available at the same price range. Therefore, the buyers have a very good decision to make, and go for the brand Ford.
Power – Another vital area where the car has outperformed others in the same segment is its power. The 2.0L I4 engine blended with 5 speed manual transmissions boosts the car with enough power to keep it moving even at higher plains and hills. Other cars in the same segment do not possess an engine as powerful as Focus’s.
Interior- There happens to be enough rooms for up to five people in the all new Ford Focus. Most of the cars in the segment fails to deliver as much as Focus does when it comes to headroom, legroom and the seating. Focus steers clear again in this aspect and emerges as the winner.
Body Styling- Most vehicles in the segment of small passenger cars come in one or two models ,whereas the Ford Focus comes in three different models, namely a three door ZX3 hatchback, ZX4 sedan, a five door ZX5 hatchback and ZXW family wagon. It is none other than the ZX3 that goes for the competitive price of US$ 13,990.
Fuel Economy-With EPA stats of 26 cities or 34 highways, the Ford Focus exhibits fuel mileage that hardly any car in the same segment can boast of.
Though the market share remains a tough challenge for Ford, and the model is running in its seventh year now. It is time that the manufacturer plans for updating the Focus. For, if it does not make up the losses that it had suffered in the past, the Ford fortunes will only keep sagging, which it cannot afford at the moment.
Written on behalf of Total Fleet Contract Hire UK
Ford Contract Hire
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